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Friday, November 9, 2012
How To Use Social Media to Keep in Touch with Clients and ...
Many businesses now understand the benefit of using social media to market their company, build their brand, and increase customer loyalty. The recent Hurricane Sandy that struck the east coast reminds us that social media is also a vital tool in communicating with both our customers and our employees during a crisis.
When Sandy hit, and in the storm?s aftermath, many businesses and individuals lost power, telephone, and Internet access. Without these essential services, how can a business get word out to its clients, respond to their needs, or even communicate with its own employees about whether or not to come to work?
Social media is the answer ? and Facebook and Twitter are the two best tools to use. Hosted in the cloud and impervious to localized outages, these two behemoths belong in every business? arsenal, and both can be used even if you lose Internet access (most people don?t realize that they can use text messages to connect with social media).
Use Facebook to post announcements; use Twitter to post updates.
Your business? Facebook page is the place you would post an announcement, such as: ?Dr. Smith?s office is closed today because of a power outage in our area.? Your business? Twitter feed is the place you would post an update, such as: ?Power has just been restored and the office is now open.? The concept of announcements and updates can be tailored to any type of business.
Both Facebook and Twitter can also be used to enable clients to get messages through to you, for example if your business? telephone service is down; when customers ?Like? your page on Facebook, they can post messages that you and your staff will see.
Tips for Using Facebook:
- Encourage all clients and employees to ?Like? your page ? this will enable them to see information you post more easily, and allow them to post information back to you.
- Assign one or more employees the responsibility of monitoring your page and responding promptly to all messages that are sent to you.
Tips for Using Twitter:
- Encourage all clients and employees to ?Follow? you on Twitter ? this will enable them to receive your Twitter updates.
- Assign one or more employees the responsibility of monitoring your account and responding promptly to all messages that are sent to you.
It is important to set-up these tools before disaster strikes. This article explains how to use Facebook and Twitter without Internet access:
?How to Use Facebook and Twitter Without the Internet?
Remember to publish social media icons correctly on your website so that visitors can find your business on a variety of social media platforms.
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Rethinking body mass index (BMI) for assessing cancer risk
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Public release date: 8-Nov-2012[ | E-mail |
Share ] Contact: Kim Newman
sciencenews@einstein.yu.edu
718-430-3101
Albert Einstein College of Medicine
November 8, 2012 (Bronx, NY) A study by researchers at Albert Einstein College of Medicine of Yeshiva University suggests that body mass index (BMI)the most commonly used weight-for-height formula for estimating fatnessmay not be the best measure for estimating disease risk, and particularly the risk of certain types of cancer. The study was published today in the online edition of the American Journal of Epidemiology.
BMI is calculated by dividing a person's weight (in kilograms) by his or her height in meters squared, or W/H2. Most of the early studies that used the formula, starting roughly sixty years ago, were conducted among middle-aged men. BMI has become the most widely-used weight-for-height index in large population studies of children and adults, thanks mainly to its ease of calculation and the ready availability of weight and height data. Newer technologies have since been developed for measuring body fat, but they can be prohibitively expensive and time consuming.
A BMI between 18.5 and 24.9 is considered ideal; obesity is defined as a BMI of 30 or greater. According to the Centers for Disease Control and Prevention, the higher one's BMI, the greater the risk for a range of diseases, including heart disease, high blood pressure, type 2 diabetes and certain cancers.
"It has long been recognized that BMI is an imperfect indicator of body fat because weight does not distinguish between lean body mass (muscle, bones, blood, water) and fat mass," said lead author Geoffrey C. Kabat, Ph.D., senior epidemiologist in the department of epidemiology & population health at Einstein. "This means that two individuals can have the same BMI but can have very different percentage of body fat." Furthermore, when using weight and height data, a single BMI formula may not be appropriate for all populations and all diseases."
The goal of the current study was to determine whether alternative weight-for-height measures resulted in stronger associations with risk of specific cancers compared to BMI. Using weight and height data on nearly 90,000 Canadian women enrolled in the Canadian National Breast Screening Study, the researchers varied the BMI formula changing the value of x in W/Hx to see whether any of these variations on BMI better predicted the risk of 19 different cancers.
All values of x in W/Hx that showed significant associations with specific cancers were below the value of 2.0 (i.e., BMI) and included 0.8 for endometrial cancer, 1.3 for lung cancer in those who never smoked, and 1.7 for postmenopausal breast cancer.
While these findings need to be confirmed in other studies, they suggest that the optimal value of W/Hx may differ depending on the population studied as well as on the disease of interest, and that BMI may not be optimal for all purposes.
###
Dr. Kabat's paper is titled "Scaling of weight-to-height in relation to risk of cancer at different sites in a cohort of Canadian women." Other contributors include Moonseong Heo, Ph.D., and senior author Thomas E. Rohan, M.D., Ph.D., both at Einstein, and Anthony B. Miller, M.B., at the University of Toronto, Canada. The authors report no conflict of interests.
About Albert Einstein College of Medicine of Yeshiva University
Albert Einstein College of Medicine of Yeshiva University is one of the nation's premier centers for research, medical education and clinical investigation. During the 2011-2012 academic year, Einstein is home to 742 M.D. students, 245 Ph.D. students, 116 students in the combined M.D./Ph.D. program, and 360 postdoctoral research fellows. The College of Medicine has 2,476 full time faculty members located on the main campus and at its clinical affiliates. In 2012, Einstein received over $160 million in awards from the NIH. This includes the funding of major research centers at Einstein in diabetes, cancer, liver disease, and AIDS. Other areas where the College of Medicine is concentrating its efforts include developmental brain research, neuroscience, cardiac disease, and initiatives to reduce and eliminate ethnic and racial health disparities. Its partnership with Montefiore Medical Center, the University Hospital and academic medical center for Einstein, advances clinical and translational research to accelerate the pace at which new discoveries become the treatments and therapies that benefit patients. Through its extensive affiliation network involving Montefiore, Jacobi Medical Center Einstein's founding hospital, and five other hospital systems in the Bronx, Manhattan, Long Island and Brooklyn, Einstein runs one of the largest residency and fellowship training programs in the medical and dental professions in the United States. For more information, please visit www.einstein.yu.edu and follow us on Twitter @EinsteinMed.
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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
Public release date: 8-Nov-2012[ | E-mail |
Share ] Contact: Kim Newman
sciencenews@einstein.yu.edu
718-430-3101
Albert Einstein College of Medicine
November 8, 2012 (Bronx, NY) A study by researchers at Albert Einstein College of Medicine of Yeshiva University suggests that body mass index (BMI)the most commonly used weight-for-height formula for estimating fatnessmay not be the best measure for estimating disease risk, and particularly the risk of certain types of cancer. The study was published today in the online edition of the American Journal of Epidemiology.
BMI is calculated by dividing a person's weight (in kilograms) by his or her height in meters squared, or W/H2. Most of the early studies that used the formula, starting roughly sixty years ago, were conducted among middle-aged men. BMI has become the most widely-used weight-for-height index in large population studies of children and adults, thanks mainly to its ease of calculation and the ready availability of weight and height data. Newer technologies have since been developed for measuring body fat, but they can be prohibitively expensive and time consuming.
A BMI between 18.5 and 24.9 is considered ideal; obesity is defined as a BMI of 30 or greater. According to the Centers for Disease Control and Prevention, the higher one's BMI, the greater the risk for a range of diseases, including heart disease, high blood pressure, type 2 diabetes and certain cancers.
"It has long been recognized that BMI is an imperfect indicator of body fat because weight does not distinguish between lean body mass (muscle, bones, blood, water) and fat mass," said lead author Geoffrey C. Kabat, Ph.D., senior epidemiologist in the department of epidemiology & population health at Einstein. "This means that two individuals can have the same BMI but can have very different percentage of body fat." Furthermore, when using weight and height data, a single BMI formula may not be appropriate for all populations and all diseases."
The goal of the current study was to determine whether alternative weight-for-height measures resulted in stronger associations with risk of specific cancers compared to BMI. Using weight and height data on nearly 90,000 Canadian women enrolled in the Canadian National Breast Screening Study, the researchers varied the BMI formula changing the value of x in W/Hx to see whether any of these variations on BMI better predicted the risk of 19 different cancers.
All values of x in W/Hx that showed significant associations with specific cancers were below the value of 2.0 (i.e., BMI) and included 0.8 for endometrial cancer, 1.3 for lung cancer in those who never smoked, and 1.7 for postmenopausal breast cancer.
While these findings need to be confirmed in other studies, they suggest that the optimal value of W/Hx may differ depending on the population studied as well as on the disease of interest, and that BMI may not be optimal for all purposes.
###
Dr. Kabat's paper is titled "Scaling of weight-to-height in relation to risk of cancer at different sites in a cohort of Canadian women." Other contributors include Moonseong Heo, Ph.D., and senior author Thomas E. Rohan, M.D., Ph.D., both at Einstein, and Anthony B. Miller, M.B., at the University of Toronto, Canada. The authors report no conflict of interests.
About Albert Einstein College of Medicine of Yeshiva University
Albert Einstein College of Medicine of Yeshiva University is one of the nation's premier centers for research, medical education and clinical investigation. During the 2011-2012 academic year, Einstein is home to 742 M.D. students, 245 Ph.D. students, 116 students in the combined M.D./Ph.D. program, and 360 postdoctoral research fellows. The College of Medicine has 2,476 full time faculty members located on the main campus and at its clinical affiliates. In 2012, Einstein received over $160 million in awards from the NIH. This includes the funding of major research centers at Einstein in diabetes, cancer, liver disease, and AIDS. Other areas where the College of Medicine is concentrating its efforts include developmental brain research, neuroscience, cardiac disease, and initiatives to reduce and eliminate ethnic and racial health disparities. Its partnership with Montefiore Medical Center, the University Hospital and academic medical center for Einstein, advances clinical and translational research to accelerate the pace at which new discoveries become the treatments and therapies that benefit patients. Through its extensive affiliation network involving Montefiore, Jacobi Medical Center Einstein's founding hospital, and five other hospital systems in the Bronx, Manhattan, Long Island and Brooklyn, Einstein runs one of the largest residency and fellowship training programs in the medical and dental professions in the United States. For more information, please visit www.einstein.yu.edu and follow us on Twitter @EinsteinMed.
[ | E-mail | Share ] ?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
Source: http://www.eurekalert.org/pub_releases/2012-11/aeco-rbm110712.php
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Friday, November 2, 2012
Was Penn State's former president part of a 'conspiracy of silence'? (+video)
Penn State University's former president Graham?Spanier became the highest ranking official charged in the Sandusky sex abuse scandal on Thursday. Two other formerly high-ranking Penn State officials face similar charges.?
In this file photo, Penn State University president Graham Spanier speaks during a news conference at the Penn State Milton S. Hershey Medical Center in Hershey, Pa. Spanier is accused of perjury, endangering children and other charges in the Jerry Sandusky molestation scandal.
AP Photo/Carolyn Kaster, File
EnlargeA grand jury has charged former?Penn State President?Graham Spanier?with participating in a "conspiracy of silence" to cover up child sex abuse by former football coach?Jerry Sandusky,?Pennsylvania's attorney general said on Thursday.
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Former Penn State President Graham Spanier was charged Thursday with hushing up child molestation allegations against Jerry Sandusky, making him the third school official charged in the alleged cover-upThe highest-ranking?Pennsylvania State?University?official charged in the explosive case, Spanier, 64, was accused of child endangerment, perjury and criminal conspiracy, all felonies. He also faces misdemeanor counts of failure to report suspected abuse, conspiracy and obstruction of the administration of law.
"This is not a mistake, an oversight or a misjudgment. This was a conspiracy of silence by top officials at Penn State, working to actively conceal the truth, with total disregard to the suffering of children," Attorney General Linda Kelly told a news conference.
Two other officials, Athletic Director?Tim Curley?and retired Vice President?Gary Schultz, also face new charges of child endangerment, criminal conspiracy and obstruction. They were charged in November 2011 with failure to report suspected abuse and perjury, and both have pleaded not guilty.
Sandusky, 68, a former assistant coach in Penn State's powerhouse?football program, was convicted in June of molesting 10 boys over a 15-year period in a scandal that rocked college sports and focused national attention on child sex abuse.
He was sentenced to 30 to 60 years in prison, effectively a life sentence.
Trustees fired Spanier and revered head football coach?Joe Paterno?in November 2011 in the wake of the charges against Sandusky. Paterno died in January.
Spanier, Curley and Schultz, whose job included heading the university police, are accused of concealing information about suspected abuse involving Sandusky, Kelly said.
The abuse included on-campus incidents in 1998 and 2001 that the three men discussed in detail, she said.
Office file
Kelly said a grand jury issued a subpoena in December 2010 but relevant emails and other evidence were not turned over until April 2012, after the three men had left their jobs.
Schultz kept a file about the 1998 and 2001 incidents involving Sandusky at his campus office and told staff members never to look in the file, Kelly said.
It was removed from the office on the day charges against Sandusky were announced and delivered to Schultz's home.
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Kevin Pollack heads "Chez Upshaw" cast for Global Media
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Source: http://news.yahoo.com/kevin-pollack-heads-chez-upshaw-cast-global-media-003639040.html
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Thursday, November 1, 2012
I Met Him on the Internet | datingish
I Met Him on the Internet
You?re in a chat room, and you begin a conversation with a guy who lives a few hundred miles away.? He seems to be a nice enough guy; in fact, you are the same age and seem to enjoy many of the same things!? Fast-forward two weeks:? after chatting with him online daily, you find yourself absolutely smitten by him.? You confess your feelings for him, and the two of you decide that you are now an official item.
Situations like these are becoming more and more common in this age of the Internet.? Many websites serve as forums for people to converse with others who share their interests.? Conversations about a common interest can often lead to the development of friendships ? or more ? among website users who may live hundreds or thousands of miles apart.
If you find yourself in a situation where you are dating a person you met online, there is always the tough question of whether or not to tell your family and friends about this relationship ? or, if you decide to tell them, whether or not you should mention that the two of you met online.?
Many people are strongly opposed to the idea of two people ?dating? if they have never met face to face, and these people make some valid arguments.? How can you really know if a person is exactly who he/she claims to be unless you have actually met the person?? How do you know that the person isn?t already in a relationship with another person?? How do you know that the two of you would even be compatible if you were together, in person??
With so many critics, how can you defend your online relationship to those who may question its validity?? Or do you?? Is your relationship a mistake?
Every relationship?s success ? or failure ? is completely dependent upon the two people involved.? Some people have found ways to create lasting relationships from the strangest of circumstances, while other people end their relationships with bitter arguments, shocking revelations, lawsuits, or, in the most unfortunate and extreme cases, even violence and death.?
In my own life, I have observed multiple examples of people who entered into relationships with people they met online.? While most of those relationships did not work out for various reasons, a couple of them have long-term potential.? One girl I knew, who met her boyfriend on an anime forum, told me that although most of her friends initially tried to talk her out of her relationship, she had confidence that the relationship was genuine.?
They lived two states away from one another, but they traveled to see each other every couple of months and maintained constant contact over social networking sites and texting.? Two years after they started dating, this girl and her boyfriend applied to and ultimately ended up attending the same college, and they are still together and are now in a situation where they can physically spend time together every day.
On the other hand, there is another girl I knew who, at the age of eighteen, entered into a relationship with a guy she met online, and let?s just say that relationship went downhill very quickly. ?Not only were her parents and friends completely opposed to this relationship from the start, but the girl was in for a complete shock herself when, after three months of dating, she learned that her dear ?boyfriend? was, in fact, 40 years old and had two kids who were around her age!?
Needless to say, this girl was completely heartbroken and never again attempted to form a romantic relationship with a person she met online.
Now that the Internet has become one of the most prominent means of communication in our society, it is likely that many strangers will use it as a means of finding people to date.?
How do you feel about the idea of dating a person with whom you have only ever communicated online?? Is it possible to truly be in a relationship with somebody you?ve never seen outside of your computer screen??
Should people use the Internet as a means to find a potential romantic partner, or should they rely solely on meeting people face to face?
Image Source
Source: http://www.datingish.com/769313340/i-met-him-on-the-internet/
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New national monument honors military service dogs
LOS ANGELES (AP) ? The act of Congress is in the books, the bills are paid, the sculptures are being cast, and one of the biggest parades in the world will start a glory tour and countdown to dedication.
The first national monument to pay tribute to military dogs will be unveiled in California in just two months. The U.S. Working Dog Teams National Monument will honor every dog that has served in combat since World War II.
Some cities, cemeteries and military bases across the country already have such memorials. But none has been elevated to national monument level, where it will be in the company of the Statue of Liberty, Yosemite National Park and Mount Rushmore National Memorial.
In 2000, John Burnam, a 65-year-old veteran military dog handler, wrote a book called "Dog Tags of Courage." A year later, he got an email from a reader wondering why there were no national monuments to the dogs of war.
In "Dog Tags" and a 2008 book, "A Soldier's Best Friend," Burnam wrote about his time with the Army's 44th Scout Dog Platoon when he was in Vietnam in 1967 and 1968.
His first dog, Timber, was injured in an ambush a few months after they teamed up, so he spent most of his tour with a German shepherd named Clipper.
"He saved my life and saved the lives of others by alerting on ambushes, snipers and booby traps. I wanted to give something back to these animals that have done so much and asked for so little, except for food and water and the love of their handlers," said Burnam, who received the Legion of Merit, Bronze Star and Purple Heart.
Back then, handlers were not able to adopt their dogs when they were retired.
"I always worried about them but I know they died over there and they died as heroes," he said.
In 2004, Burnam and two other dog handler veterans pursued the idea in earnest, forming the John Burnam Monument Foundation Inc. But it took two more years, until he met Rep. Walter B. Jones, R-N.C., that the monument project started to take shape.
In 2007, Jones introduced legislation authorizing establishment of the monument. Passed unanimously by Congress, it was signed the next year by President George W. Bush, then amended and signed by President Barack Obama.
Burnam designed the monument, which depicts the modern military handler and four dogs ? a Doberman, German shepherd, Labrador retriever and Belgian Malinois, all breeds used in wars.
The silicon bronze handler stands more than 9 feet tall and weighs 1,500 pounds. Each dog is about 5 feet tall and weighs 550 pounds. Burnam called them "hero-sized."
The figures will stand on a pedestal, in front of a large granite wall. One side of the wall will have photos etched in black marble veneer showing dog teams in combat from the different wars. The other side will have an inscription written by Burnam.
The sculptor, Paula Slater, said it was the largest and most complex monument she had ever done. She worked for thousands of hours, saying that finishing a project of that size "is like giving birth to a baby ? five of them."
The money for the monument came slowly. Burnam made one of many fundraising pitches on the reality TV show "Who Let the Dogs Out," featuring Tillman, the skateboarding, surfing and snowboarding bulldog. The president of New Balance Pet Foods Inc., the company that Tillman represents, attended the show taping and volunteered to pitch in more than $1 million.
"Don't do a thing. Natural Balance and Petco (Animal Supplies Inc.) will take care of it," Joey Herrick said. To raise funds for the monument and its maintenance, Natural Balance created a jerky bark treat sold by Petco. Maddie's Fund, a family-funded pet rescue foundation, also signed on as a corporate sponsor.
The public will get a sneak peak of the monument at the Tournament of Roses parade in Pasadena on Jan. 1, when a floral replica will be used as Natural Balance's float. Burnam, dogs and handlers from every military service branch will ride on it.
When the float goes on display afterward at Victory Park, the real bronze monument will make its public debut next to it, Herrick said. Then the bronze monument will go on tour as it heads to Lackland Air Force Base in San Antonio. The location was chosen as the site for the monument because that's where most of the nation's military's dogs are trained.
Meanwhile, Tillman, the dog that helped get Burnam the monument funding, is also getting personal recognition for his military service. For his work entertaining troops at bases and for going through a mini Marine boot camp, the athletic bulldog has been made an honorary private 1st class.
Source: http://news.yahoo.com/national-monument-honors-military-dogs-152917935.html
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